We create, build, and grow remarkable consumer brands that are both wildly successful and beloved.
HOSPITALITY BRAND STRATEGY
Overarching, 360-degree, whole-of-brand strategy; we build, share, and grow powerful people-facing brands through a human-centered approach, creative systems thinking, and a fluid, multi-disciplined practice.
Defined every aspect of the Shake Shack (NYSE: SHAK) brand journey across international, national, and regional growth.
BUSINESS DEVELOPMENT
High-level strategy, creative, and operational know-how designed to best the guest experience, inspire loyalty, and propel purposeful growth for hospitality brands at every stage of growth.
Business & Brand Development for Multi-Unit Hospitality Outfits
NEW CONCEPT DEVELOPMENT
Partner with founders, owners, and executive leadership to unify the vision to the success of all stakeholders (alignment, research, discovery, site selection, strategy, guest journey, menu engineering, concepting, design, pre-opening/opening strategies, and well beyond)
Work hand-in-hand with founders and owners to ideate new hospitality concepts and reimagine existing businesses for their next great chapter
GROWTH POSITIONING
Readying businesses for long term success; ideation & innovation, new market entry, strategic partnerships, calculated line extensions, operationalizing brand playbooks, sustainable growth plans
We design strategic roadmaps that best position businesses for successful and sustainable growth
HOSPITALITY INTERIOR DESIGN
Full-scale concept development and design for restaurants of all type (fine-dining, fast casual, multi-unit outfits) - naming, interior & exterior design, logo & identity, menu engineering, floor plans, selection & sourcing of metalwork, lighting, accents, artwork, furniture, fixtures, florals, finishings, millwork, lifestyle/architectural photographers, etc.
Full-Scale Restaurant Design (Interior & Exterior)
CREATIVE DIRECTION
Shepherd the ideation, design, and development of all the wonderful things that define the brand experience - visual language, logo & identity, digital presence, packaging, retail merchandising, photography, interior & exterior design, artwork, signage, collateral, campaigns…and on, and on.
Harmonious, whole-of-brand creative that reflects an organization’s strategic vision
PR/CORPORATE COMMUNICATIONS
Deftly guide key stakeholders (Founders, Partners, CEOs, Executive Leadership) in all matters of Public Relations and Corporate Communications, including complex internal and external strategies, positioning & messaging, media training, crisis communications, agency oversight, and more.
Skillfully and sensitively navigate intricate family- and founder-driven dynamics on the corporate stage
MENU DESIGN
Beautiful, arresting designs with profitability and memorability in mind.
Menu Design, Menu Engineering, Creative Collateral (By the Way, Charleston, SC)
BRAND ACTIVATIONS
Large-scale experiential brand activations - culinary & music festivals, trade shows, hospitality forums, market weeks, pop-ups, sports & entertainment venues - all over the globe (NYC, LA, London, Shanghai, San Francisco, Chicago, Charleston, Las Vegas, Washington, DC, Aspen, Miami, Palm Springs).
Weekend-long Coachella “Party in the Desert” for shoppers, influencers, and press guests of Dolce Vita Shoes (NYSE: SHOO)
BRAND MARKETING
Define the markers for success, and then develop and execute innovative marketing plans that increase awareness, affinity, and sales.
New Market Launch Strategy, Strategic Partnerships, Experiential Brand Activations, Growth Positioning, Digital, Social, CSR/ESG (NYSE: SHAK)
BRAND IDENTITY
Arriving at a just-right visual identity (including logo, branding & identity, re-brands, creative assets, collateral, retail merchandise, packaging design, brand markers) is critical to a brand’s success.
DIGITAL PRESENCE
Creative direction for website design and digital presence - including selection and management of digital design firms, look & feel, functionality, copywriting, content, photography, eCommerce, e-Newsletters, etc.
Fluency with SquareSpace, BentoBox, Clover Hospitality, Shopify, Toast, Resy, DoorDash, UberEats, as well as oversight of digital agencies large and small
STORYTELLING
Sharing pointed, persuasive stories is central to our practice.
“Before I Die,” Artist Candy Chang: Transformed the first Brooklyn Shake Shack’s construction hoarding into an interactive art installation the new location opening)
SOCIAL STRATEGY
Advisers on social media strategy, pulling in the best minds and partners to create, inspire, connect, engage, and grow.
Driving Aesthetic, Content Strategy, Affiliate & Influencer Programs
COPYWRITING
Author killer human-driven creative copy for businesses of all types - B2B, B2C, B2B2C, DTC, etc.
Quite simple, we give good copy